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Road Blocks
to Success... Here is an idea to think about! Many festivals and events pay musical performers big money to come to their event! When they come, they give them the V.I.P. treatment. Why do events pay the big money? To draw crowds to the event! That’s the reason, pure and simply. While this may be necessary in some cases, there are other attractions that draw just as many people and perhaps more! I am talking about first class vendors. Why then do some festivals and events treat them like second class citizens? It just doesn’t make good business sense. Yet it does happen, and all too often! What is even odder, we charge these attractions a lot of money for the privilege of helping us draw people to our events! Most vendors don’t mind this, especially the good ones. They know that there could be a good payday for them if the event does well. But they are the ones taking all the chances, so why not treat them with respect, like the V.I.P.’s that they really are! If you want an example of how good vendors affect shows, just ask the organizers of the Buckhorn Fine Art Festival or the One of a Kid Show in Toronto! They thrive on attracting excellent participants. So, why the imbalance? Why do festival and event organizers and government regulators insist on creating so many “road blocks”? If festivals and events are the “backbone” of our communities, we owe it to ourselves to think of the consequences BEFORE we act! After all, community events need good participants more then good participants need the poor communities!
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